WORDPRESS DESIGN
Figma-designed WordPress themes and conversion-focused UI/UX — bespoke design systems built pixel-perfect for your brand.
UI/UX Design Capabilities
Figma Design Systems
Complete design systems in Figma — colors, type, components, and states — so your WordPress site is designed once and stays consistent everywhere. Pair it with WordPress development to take the design from Figma to launch.
- 🎨 Semantic Color & Type Tokens
- 🧩 Reusable Component Library
- 🖥️ Responsive & Mobile-First
Figma-to-WordPress Themes
Pixel-perfect conversion of your Figma designs into a hand-coded WordPress theme — no page-builder compromises. Extend it with WordPress automation that keeps the site working as hard as it looks.
- 🧩 Theme.json Design Tokens
- ⚡ Clean, Hand-Coded Themes
- 🛠️ Gutenberg Block Styling
Conversion & Accessibility
Design decisions driven by user research and CRO principles, with WCAG 2.1 AA accessibility baked in from the first wireframe.
- 📈 CRO & User-Journey Design
- ♿ WCAG 2.1 AA Compliance
- 🔍 User Testing & Iteration
Every Design Includes
Full Design System in Figma
Colors, type, spacing, and components organized into a clean Figma library your whole team can reuse.
Design-to-Code Handoff
Every color, spacing, and interaction state exported as theme.json tokens for a pixel-perfect theme build.
Responsive QA on Real Devices
Your design tested across mobile, tablet, and desktop to lock in a flawless experience everywhere.
Post-Launch Design Support
Ongoing design refinements and iteration after launch, handled by the same senior designers.
Off-the-Shelf Themes vs. Zed WP Custom Design
Why a template limits your brand — and how custom WordPress design wins.
| Design Criteria | Off-the-Shelf Themes | Zed WP Custom Design |
|---|---|---|
| Brand Uniqueness | ✖ Template Look-Alike Generic, forgettable | ✔ Bespoke Designed around your brand |
| Performance | ✖ Bloated Plugins Heavy demo bloat | ✔ Hand-Coded Lightweight & Fast |
| Flexibility | ✖ Theme Lock-In Limited by the vendor | ✔ Fully Yours No Template Constraints |
| Accessibility | ✖ Template Gaps Unknown compliance | ✔ WCAG 2.1 AA Accessible By Default |
| Conversion | ✖ Generic Layouts Not built to convert | ✔ CRO-Driven Designed to Convert |
Our WordPress Design Methodology
A proven 4-step process — from brand discovery to a launch-ready WordPress theme.
Discovery & Brand
Brand positioning, competitor research, and user-journey mapping that define the design direction.
📦 Deliverable: Brand & UX StrategyDesign System in Figma
A complete design system — colors, type, spacing, components, and states — crafted for your brand.
📦 Deliverable: Figma Design SystemWordPress Theme Build
Hand-coded theme development that translates every design detail pixel-for-pixel.
📦 Deliverable: Hand-Coded ThemeQA & Launch
Accessibility audits, responsive QA, and a smooth launch with ongoing design support.
📦 Deliverable: Launch + Design Support